SHANA BARRY
18x Super Bowl campaigns. 3x Billboard Power Player. A Cannes Lions juror. These aren't just career highlights, they're proof points of what happens when brand strategy, cultural instinct, and commercial rigor work together from right here in New York City.
I'm a Brand & Marketing Executive with over 20 years building and scaling both iconic and new-to-world brands across beverage, spirits, and lifestyle, from Anheuser-Busch's Budweiser, Michelob Ultra, Stella Artois and beyond to Gran Coramino Tequila by Kevin Hart. My work lives at the intersection of culture and commerce: I find where a brand belongs in people's lives, then build the strategy, partnerships, and creative to put it there.
At Anheuser-Busch, I founded and led the Talent & Entertainment division from scratch, growing it from a one-person internal startup to a six-person team managing $25M annually, 1,000+ celebrity and creator partners, and first-ever streaming integrations and co-promotions with Netflix, Disney, HBO, and HelloSunshine. At Gran Coramino, I directed all commercial and marketing strategy, managed a $12M budget, and helped drive the brand to the #1 new luxury Reposado tequila nationally, while also building, implementing and scaling an AI-powered workstream for the Coramino Fund, benefiting 150 small businesses across the U.S. and Mexico.
What I bring to every role:
- Brand & business strategy with P&L ownership
- Integrated marketing across digital, social, experiential, and entertainment
- Cultural partnerships spanning music, sports, film, TV, and creators
- Team building, agency management, and cross-functional leadership
- Data-informed decision making and measurable ROI
I thrive in environments where creativity has to earn its place, where big ideas are expected to move the business, not just win awards (though that's happened too).
Find our more about me at www.shanabarry.com